The versatility of the DTC platform when properly executed supports all growth strategies across the enterprise. It is equally effective when used to increase the covered lives in your ACO as it is driving service line revenue into your hospitals.  

While the DTC platform is the engine of the modern day digital marketing platform, data is the fuel. To use the fuel analogy, the more of it and the higher octane or quality you have the faster and farther you will go. While your internal data is free (you own it), it will cost you money…

The modern digital marketing organization in any large business that serves consumers today requires a specific infrastructure of marketing and customer service software and well-trained employees to use and manage it.

• Business Intelligence (BI) – includes data warehouse, analytical services and reporting services
• CRM – enterprise-wide customer relations management to be used by every customer facing employee. . .

The journey a consumer takes to go from unknowing or indifference to becoming a loyal customer has been well researched and documented. All the components of the Direct-To-Consumer (DTC) platform align with different phases of this journey.

The benefits of the DTC platform to hospitals, healthcare systems, large clinics and ACOs are listed below:

• Consolidate all primary and secondary service area residents (consumers + patients) into ONE actionable database
• Tag consumers/patients with a selection of 300 or more key attributes; include disease and behavioral identifiers in tag elements. . .