Direct-To-Consumer Platform Benefits

The benefits of the DTC platform to hospitals, healthcare systems, large clinics and ACOs are listed below:

  • Consolidate all primary and secondary service area residents (consumers + patients) into ONE actionable database
  • Tag consumers/patients with a selection of 300 or more key attributes; include disease and behavioral identifiers in tag elements
  • Correlate attributes and behavior with diseases (predictive analytics)
  • Identify quality and size of target markets (cluster analytics)
  • Identify highly defined consumer/patient segments for specific campaigns
  • Identify and develop new goods and services to serve existing and new target markets (a defined process to identify opportunities/research/go-to-market)
  • Communicate directly and very personally with individual consumers
  • Track internal and external referral activity in OP/IP/PO settings with claims data
  • Significantly INCREASE the acquisition and retention of new and repeat customers

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