Principals

Stewart Schaffer is a founder of CSuite Solutions. He has been a senior strategy and business development executive in the healthcare, retail, manufacturing, construction and hospitality industries for over 30 years. His areas of expertise include: strategic planning, business development, business intelligence, product and service development, B2B and B2C marketing, branding and digital marketing. Industry experience includes: healthcare, retail, hospitality, outdoor recreation, charge card and manufacturing.

Stewart utilizes a wide range of internal and external data along with a platform of analytical services to develop and implement enterprise strategy. Using technology that was developed for multiple industries, our clients are able to uncover and confirm the needs and wants of every individual or business in the population being served. Stewart brings a broad based perspective by having worked with with some of the largest healthcare systems and consumer brands in the US. Prior to CSuite Solutions, Stewart served as Chief Marketing and Strategy Officer at BayCare Health System where, during his tenure, he led an organization wide direct-to-consumer marketing and business development strategy. Stewart’s work contributed to a 20% increase in net revenue of $500 million and a net margin increase from 5% to 7%. He has previously held senior business development positions at International Paper Company, American Express and Club Corporation of America. Stewart holds a BA and MBA from the Wharton School of Business.

For more information about Stewart please go to: Stewart Schaffer LinkedIn Profile.

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Lisa Goolsby

Senior Strategy Advisor

Lisa Goolsby is a marketing strategist, researcher, industry expert, and visionary leader with over two decades of experience as a Chief Marketing Officer. Strong grasp of external environments, industry trends, competitive behavior, and the ability to translate insights into strategic opportunities. Deep understanding of the value drivers and industry opportunities and success in formulating strategies that drive growth. Strength and skill in leadership, team building, presentation, public speaking, marketing research, go-to-market strategies, brand development, distribution, and strategic promotional initiatives.

For more information about Lisa please go to: Lisa Goolsby LinkedIn Profile.

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