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Better Together

This article first appeared in the Florida Business Observer on March 31, 2017. Better Together After two decades in executive

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DTC Platform Data Required

While the DTC platform is the engine of the modern day digital marketing platform, data is the fuel. To use the fuel analogy, the more of it and the higher octane or quality you have the faster and farther you will go. While your internal data is free (you own it), it will cost you money…

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DTC Platform Apps Required

The modern digital marketing organization in any large business that serves consumers today requires a specific infrastructure of marketing and customer service software and well-trained employees to use and manage it.

  • Business Intelligence (BI) – includes data warehouse, analytical services and reporting services
  • CRM – enterprise-wide customer relations management to be used by every customer facing employee. . .
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