- May 15, 2016
- Posted by: Stewart Schaffer
- Category: Direct-To-Consumer, News
The journey a consumer takes to go from unknowing or indifference to becoming a loyal customer has been well researched and documented. All the components of the Direct-To-Consumer (DTC) platform align with different phases of this journey. The schematic above shows which elements of the DTC platform are most utilized for each segment of the journey.