The benefits of the DTC platform to hospitals, healthcare systems, large clinics and ACOs are listed below:
- Consolidate all primary and secondary service area residents (consumers + patients) into ONE actionable database
- Tag consumers/patients with a selection of 300 or more key attributes; include disease and behavioral identifiers in tag elements
- Correlate attributes and behavior with diseases (predictive analytics)
- Identify quality and size of target markets (cluster analytics)
- Identify highly defined consumer/patient segments for specific campaigns
- Identify and develop new goods and services to serve existing and new target markets (a defined process to identify opportunities/research/go-to-market)
- Communicate directly and very personally with individual consumers
- Track internal and external referral activity in OP/IP/PO settings with claims data
- Significantly INCREASE the acquisition and retention of new and repeat customers