Stewart Schaffer

Stewart Schaffer – Managing Principal

Stewart Schaffer

Stewart Schaffer is a co-founder and managing principal of CSuite Solutions. He has been a senior strategy and business development executive in the healthcare, retail and hospitality industries for over 30 years. His areas of expertise include: strategic planning, business development, business intelligence, product and service development, consumer marketing, branding and digital marketing. Industry experience includes: healthcare, retail, hospitality, outdoor recreation, charge card and manufacturing.

Stewart utilizes a wide range of internal and external data along with a platform of analytical services to develop and implement enterprise strategy. Using technology that was developed for both the retail and hospitality industries, our clients are able to uncover and confirm the medical needs and wants of every individual in the populations being served. Stewart brings a broad based perspective by working with some of the largest healthcare systems and consumer brands in the US. Prior to CSuite Solutions, Stewart served as Chief Marketing and Strategy Officer at BayCare Health System where, during his tenure, he led an organization wide direct-to-consumer marketing and business development strategy. Stewart’s work contributed to a 20% increase in net revenue of $500 million and a net margin increase from 5% to 7%. He has previously held senior business development positions at International Paper Company, American Express and Club Corporation of America. Stewart holds a BA and MBA from the Wharton School of Business.

MBA/BS (Wharton Graduate and Undergraduate) Business Growth Professional with a 30-year track record for creating shareholder value in diverse industries. Achieves significant revenue and profit growth through the creation and implementation of strategic plans, marketing campaigns, branding initiatives, new business development and ROI tracking strategies. Team builder and leader able to design and implement profit-generating business models on a consistent basis. Driven to produce significant increases in profits despite formidable challenges. A convincing and credible communicator with senior management, boards of directors, shareholders, investment committees, lending sources and company employees. Areas of experience and expertise include:

· Strategic Marketing & Planning· Sales Management· Corporate Finance
· Retail Marketing· Brand Management· Mergers and Acquisitions
· Hospitality Marketing· New Business Development· Website Design & Development
· Relationship Marketing· New Product Development· Marketing & Data Intelligence
Selected Accomplishments:
Professional Experience:

BayCare Health System / Clearwater, FL (2009 to 2015)

Chief Marketing and Strategy Officer

  • Responsible for branding, strategic marketing, communications, physician business development., corporate wellness and community health functions across the enterprise
  • Reported directly to the CEO and as of 2013 the COO

LazyDays RV Supercenter / Tampa, FL (2000 to 2009)

Chief Marketing Officer

  • Responsible for a national branding and relationship marketing strategy that has grown the company from $550 million to $1 billion in 4 years.
  • Report directly to the CEO of this company which is the largest single-site RV retailer in the world.

ClubCorp (1987 to 2000)

Corporate Vice President – Marketing (Dallas, TX and Clearwater, FL – 1994 to 2000)

  • Responsible for the development of new brands, markets, services and membership programs for ClubCorp, the largest owner and operator of private clubs and club resorts in North America.
  • Some of ClubCorp’s widely known properties included Pinehurst (NC), The Homestead (VA), Firestone (OH) and Mission Hills (CA).
  • Grew this company to over 250 properties, 250,000 member households (i.e., 500,000 customers) and annual revenues in excess of $1 billion.

Director of Sales and Membership Marketing (Clearwater, FL – 1987 to 1994)

  • Entrusted with overall membership sales, marketing and new club development throughout the eastern U.S.
  • Managed a marketing and sales organization that included 90 commissioned sales personnel, 6 sales trainers, 4 marketing and sales managers, 3 program coordinators and one marketing analyst.
  • Generated sales and financial plans; hired and trained sales personnel; designed and printed member communications; retained and monitored PR agencies.

American Express Company / New York, NY and Ft. Lauderdale, FL

Director of New Product Development

International Paper Company / New York, NY

Product Manager – White Papers Group


For more information about Stewart please go to: Stewart Schaffer LinkedIn Profile.

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