DTC Platform Apps Required

The modern digital marketing organization in any large business that serves consumers today requires a specific infrastructure of marketing and customer service software and well-trained employees to use and manage it.

  • Business Intelligence (BI) – includes data warehouse, analytical services and reporting services
  • CRM – enterprise-wide customer relations management to be used by every customer facing employee
  • Intelligent Customer Service – a customer service team whose agents have access to cross-channel communications (text, email, IM/chat, voice and internet)
  • Online Market Research – online real-time incentivized survey groups that are demographically similar to primary and secondary service areas
  • Marketing Automation – project management-based campaign development platforms with automated launch and response functionality in addition to ROI tracking
  • Retail Revenue Cycle Integration – integration of new uninsured retail services offered with enterprise billing systems

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